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We now return to our regularly scheduled programming

Posted By Matthew P. Martin, Tuesday, August 13, 2013

The blogs have taken a small break this summer to soak up the sun, grab some Italian ice, and pass the baton from one editor to the next. Randall Reitz has been the editor and energy behind CFHA’s blogs since the first maiden voyage on August 31st, 2009. Since that time there have been exactly 178 posts on the flagship CFHA blog. The second blog, Families and Health, was first launched on November 18th, 2011 and has produced 80 blog posts. The subjects have ranged from "Collaborative Care Needs a Theme Song” to "Dejected Views on Family Hating”. Truly, the blog contributors have been creative and productive!

As I have recently thought about the CFHA blogs, I have paused to ask myself this question: if a blog piece is posted on the internet and only a few people read it, is it still worthwhile? The answer is a resounding: YES! First, blog writing helps us to improve our own writing. Most of us have been trained in technical writing, but blog writing is a whole other creature. It requires fresh, creative thinking and expression that can stretch our minds and abilities. Second, blog writing helps us to connect with and inspire each other. Think of how you feel after a conference. For me, my mind is overflowing with ideas after I connect with like-minded colleagues post-conference. In one sense, social media helps us to sustain those relationships and energy beyond the conference hall.

Third, we leave a digital footprint on the vast Internet landscape when we write blogs. When people search for information on collaborative and integrated care, we want them to find and read our blogs. Fourth, blog writing helps us to craft our "brand voice”. We are involved in the selling of a brand, a product called collaboration. We can practice using our "voice” through written expression and dialogue. Honestly, it’s not always easy explaining the power and practice of collaborative care. I only get silence and blank stares when I describe what I do to my grandparents. Imagine being able to sell collaboration to a stranger during a thirty-second elevator ride. That is the value of blog writing.

So now we return to your regularly scheduled blogging. I am very grateful to Randall and all the other contributors who have helped over the past four years. We plan to continue posting on a weekly basis. Over the next several weeks while we gain momentum, we will post a combination of new and classic ("oldies but goodies”) blog posts. As the next editor, I actually hope that you will not hear from me very often. In fact, just forget that I am the editor and enjoy the blogs. Before you do forget who the editor is, let me make two announcements. First, we have a live survey that we invite you to complete for the sake of improving the blogs. Please click here for the survey. Second, if you have any writing itches that can be scratched by contributing to the blogs, please contact me through my email address below. Happy blogging!

Matt Martin, PhD, LMFT is a licensed marriage and family therapist and current Director of Applied Psychosocial Medicine at the Duke/Southern Regional AHEC Family Medicine Residency Program in Fayetteville, NC. He is current editor of both CFHA blogs. His research interests include integration of behavioral health services in primary care settings, behavioral science curriculum development, family-centered primary care, and self-awareness development in family medicine residents. Email:

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CFHA is a member-based, 501(c)(3) non-profit organization dedicated to making integrated behavioral and physical health the standard of care nationally. CFHA achieves this by organizing the integrated care community, providing expert technical assistance and producing educational content.